There is no better measure of the world's listening tastes than YouTube.
The site reaches more than 1.9 billion people every month, more than any other music steaming service, and most of those users are listening to Latin Pop.
Spanish-language songs make up half of YouTube's Top 10 for the year so far, led by Daddy Yankee's Con Calma, with 1.15 billion views.
Ariana Grande's 7 Rings is the only entry sung entirely in English, with K-pop and Bollywood completing the chart.
Catalonian singer RosalÃa, who came fifth in the BBC's Sound of 2019 list, had the highest-viewed video by a female artist, with Con Altura - a reggaeton track that samples dialogue from a Dominican TV show.
The song topped YouTube's music chart for 12 weeks after its release in March, at one point presiding over a top 10 that was 80% Spanish.
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